Following our successful work carried out for 3663 on the premium food service brand ‘Whites’, the company with their sister operation Deli XL, briefed us to create and test the brand name and brand identity on a pan European basis.
The product range was selected to compete against leading branded products in many of the categories supplied by 3663/Deli XL.
Extensive linguistic analysis of the name short list was carried out in the initial design phase alongside qualitative research of the detailed design work with panels in the UK, Belgium and Holland.
Finally, the agency produced a packaging design system to coordinate a consistent look and feel across a wide product range even when produced by a number of different third party suppliers on a variety of print substrates.
