Brief : To design a range of POS material to be used in Post Office stores nationally, in-line with specific promotional periods.
POS includes header cards and free standing display units as well as shelf strips, stacker cards, barkers and wobblers.
Response : A fresh and inventive response was required, one that worked within the broader Post Office environment, but a response that stood out from the other POS already in store.
On receipt of the brief, a themed suite of treatments was created for the promotional period, incorporating key messages and products. Once a treatment was approved, the agency developed the response, tailoring it specifically to the relevant products and messages in that promotion. Both seasonally motivated POS concepts and also generic concepts have been produced and utilised for the varying in-store promotional periods, all in-line with the brand guidelines provided by both The Post Office and ISA Retail.