Brief : To create brand name, logo and identity for a premium food service range to allow 3663 to market a premium price range.
Response : Tregartha Dinnie was briefed to produce a proposal for 3663, the leading foodservice brand in the UK. Well known for its Smartchoice, Springbourne and Coronet brands, 3663 saw an opportunity for the provision of high quality chilled and frozen menu components to the catering trade. The brand was required to communicate a number of values to its audience, the chef manager and chef proprietor, including provenance, quality and taste. Our design team also produced the collateral items including packaging, web design and advertisements.
Following a successful launch, sales of the new product line have been strong, delivering profitable business to 3663.