Brief : Inside the games required a new brand and a content managed website that would enable access from around the globe.
Response : The functionality and accessability of the site was paramount to its success. With some exclusive news stories hitting the press before the major players could catch the scent, and sometimes attracting up to 19,000 unique visits a day, it was vital that the site was stable and accessable. Tregartha Dinnie created the brand identity, corporate collateral and created a dynamic, functional and most importantly maintainable website. With around 10 new stories appearing daily, it was essential that the process be simple and quick. In addition the business wished to expand their already large readership and target members with up to date news from the site. Tregartha Dinnie created a complex automated email alert, targetted to user groups, that could still be managed by inside the games staff. Sending out to a membership group of 10,000 twice a day, the importance of instant news was personified on the announcement of Rio's winning bid for 2016 Olympics. The e-alert hit the inbox's of members before any other news organisation.