Equita – Stand Design and Build
BRIEF: To design a modular, reuseable stand which looks bespoke. The stand needed to reflect Equita's advertising campaign, which was also designed by Tregartha Dinnie as part of a full rebrand, based around the 'Your Natural Choice' strapline. These depicted a stunning series of animals, birds and fish that had developed outstanding abilities as a result of natural selection and evolution.
RESPONSE: Equita books shell scheme space at three or four trade events per year. To disguise the metalwork which forms the shell scheme structure we clad the interior in painted MDF panels to create a seamless white wall.
Instead of standard graphics printed on paper or board, we reverse printed the images onto clear acrylic panels which were then mounted to the walls using aluminium spacers. These panels gave the stand a very contemporary, gallery-like feel. The rest of the area was designed for client discussion and corporate entertainment.
The stand has been used many times by Equita and still looks fresh and innovative.