3663 – Barista Coffee
BRIEF: To create and name a premium coffee brand for the food service business, to compete with established brands such as Kenco, delivering a higher price per unit to the client.
RESPONSE: 3663, one of the UK’s leading Food Service businesses, retained Tregartha Dinnie over a number of projects, developing its own brand portfolio. In order to preserve added value with what otherwise may be considered as commodity lines, a well designed and managed brand can give a business competitive edge.
In addition to producing the brand itself, we carried out a research programme, produced the initial packaging design and authored the brand guidelines manual.
The product has transformed the coffee business of 3663 from a commodity line to a profit driver, with the use of the brand both front and back of house.