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Barista Coffee - Brand Identity
Brief : To create and name a premium coffee brand for the food service business, to compete with established brands such as Kenco, delivering a higher price per unit to the client.
Response : 3663, one of the UK’s leading Food Service businesses, has retained Tregartha Dinnie over a number of projects, developing its own brand portfolio. In order to preserve added value with what otherwise may be considered as commodity lines, a well designed and managed brand can give a business competitive edge.
In addition to producing the brand itself, we carried out the research programme, produced the initial packaging design and authored the brand guidelines manual.
The product has transformed the coffee business of 3663 from a commodity line to a profit driver, with the use of the brand both front and back of house.