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Huntsman, Pescoralo - PR
Brief : Support and promote development partnership with Le Mans Race team.
Response : Pan-European media relations campaign to launch and follow on going development programme for a new Le Mans race car. This comprised:
partnership announcement to engineering and motor racing press
• technical article on car development and component testing
• launch release on new car trials
• photo story announcement on car’s performance at Le Mans in June 2007