Huntsman, Pescoralo – PR
BRIEF: Support and promote development partnership with Le Mans Race team.
RESPONSE: Pan-European media relations campaign to launch and follow on going development programme for a new Le Mans race car. This comprised:
· partnership announcement to engineering and motor racing press
· technical article on car development and component testing
· launch release on new car trials
· photo story announcement on car’s performance at Le Mans in June 2007